Working with OIP

Why consider working with Oilseed Innovation Partners?

Oilseed Innovation Partners is truly unique among Canada’s non-government agricultural innovation and commercialization organizations. The staff’s extensive experience and track record in new product development and commercialization, and OIP’s exceptionally strong board of directors as well as its deep levels of collaboration with industry partners spell success for the organization.  

Partnerships across the value chain

OIP has built strong partnerships across the entire oilseed value chain from seed companies right through to consumers. Its board directors reflect that reality with representation from right across the industry to help guide the organization’s strategies and activities.

OIP is a member of the Ag Innovation Partners of Ontario, whose other members include Agricultural Research Institute of Ontario, Vineland Research and Innovation Centre, Livestock Research Innovation Corporation, Ontario Agri-Food Technologies, and Bioenterprise. OIP is also a partner in the Agri-Technology Commercialization Centre in Guelph, and the organization’s staff regularly attends industry events across North America to strengthen and expand OIP’s innovation network.

Marketplace intelligence and analysis

OIP conducts its own market analyses, as well as working with external parties to identify marketplace intelligence in the oilseed sector. This makes the organization uniquely capable of advising companies it works with about the market potential of new products and categories, including market size, competitors and more. Understanding and analyzing end use markets along the oilseed value chain enables OIP to recommend new businesses, new categories and new products to its partners.

OIP also has a solid understanding of regulatory requirements surrounding food and industrial use products and uses that expertise to help achieve regulatory compliance – food use approval for an industrial lubricant or obtaining a health claim for soy food serve as examples.

Skilled staff and experienced board

One of OIP’s core strengths is the expertise of its staff team. All OIP staff members are senior level professionals with decades of experience in their respective sectors, including consumer packaged goods, brand development and management, business development and commercialization, sales and marketing, agriculture and agribusiness, materials development, and manufacturing.

When a company starts working with OIP, staff expertise is applied to a project as necessary to help reach a customer’s end goals. To learn more about the OIP staff team and their expertise, visit the staff page on this website.

OIP has also assembled a strong team of directors on its board that represents all aspects of the oilseed value chain. These executives have been respective leaders in their industries and businesses as well as possessing strong global networks and extensive expertise in the oilseed, bioscience and innovation space. Visit the board page on this website to learn more about OIP’s board team.

Proven success

Over the years, OIP has worked with hundreds of companies to help grow existing markets, evaluate new opportunities and bring new products to market.

Visit the success stories section of this website to learn more about how OIP brings value and market success to the companies it works with.